For Employers Hiring Foreign Workers

LMIA Job Advertising Requirements

Hiring a foreign worker means advertising the role first. Advertise your job to newcomers across Canada, reach an under-represented group, and get a QR-verified posting certificate for your recruitment file - from $35.

What the LMIA advertising requirement involves

Before most Labour Market Impact Assessment (LMIA) applications, employers must make genuine efforts to hire Canadians and permanent residents by advertising the position. Here is what that typically means.

Advertise for at least 4 weeks

For most LMIA streams, employers must advertise the position for a minimum of 4 weeks (28 days) within the 3 months before applying, and keep the ad active while recruiting.

Use the Job Bank plus additional methods

You must post on the National Job Bank (or your province's equivalent) and use at least two additional recruitment methods that reach a wide audience.

Reach an under-represented group

At least one additional method should target a group under-represented in the Canadian labour market - such as newcomers, so your ad reaches the right candidates.

Keep proof of recruitment

You must keep records of where and when you advertised, and the results. ESDC can ask for this evidence when assessing your LMIA.

Requirements vary by LMIA stream and wage level and can change. This page is general information, not legal or immigration advice - always confirm the current rules with Employment and Social Development Canada (ESDC) or a licensed professional.

How Hire Newcomers Canada helps you meet it

A posting here works as an additional recruitment method that targets newcomers - and gives you dated, verifiable proof of advertising.

A newcomer-targeted audience

Every candidate here is a newcomer - immigrant, refugee, international student, PR, or work-permit holder. That makes a posting a recruitment method aimed at an under-represented group.

QR-verified posting certificate

Every listing comes with a downloadable PDF certificate with a QR code - dated proof of advertising you can keep in your LMIA recruitment file.

Runs 4+ months by default

Standard listings stay live for 4 months, comfortably covering the minimum advertising window with your original posting date preserved.

Flat $35 - no per-click fees

One flat fee, no pay-per-click bleed or surprise charges. A predictable, low-cost advertising method for your LMIA file.

Important: a posting on Hire Newcomers Canada does not replace the mandatory National Job Bank advertisement, and it does not guarantee a positive LMIA. It is one additional, newcomer-targeted advertising method with a certificate for your records. You remain responsible for meeting all current ESDC requirements.

Advertise your job in 3 steps

1

Create your listing

Add the role, location, NOC code, wage, and requirements. Format with headings and bullets in minutes.

2

Publish from $35

Your ad goes live to a national newcomer audience for 4 months, with your posting date preserved.

3

Download your certificate

Get a QR-verified PDF with your posting dates - proof of advertising for your LMIA recruitment file.

LMIA job advertising - FAQ

What are the LMIA requirements for employers?

To hire a foreign worker, an employer generally needs a positive Labour Market Impact Assessment (LMIA). The requirements typically include advertising the position (usually at least 4 weeks on the National Job Bank plus additional methods), offering the prevailing wage, meeting the conditions of your LMIA stream, paying the processing fee, and keeping records of your recruitment. Advertising is the step this page helps with. Confirm the full, current requirements for your stream with ESDC / Service Canada.

What are the LMIA job advertising requirements?

For most LMIA applications, an employer must advertise the position for at least 4 weeks (28 days) in the 3 months before applying. Advertising must include the National Job Bank (or a provincial equivalent) plus at least two additional methods, one of which should reach an under-represented group. Requirements vary by stream and wage level - always confirm the current rules with Employment and Social Development Canada (ESDC) / Service Canada.

Can a posting on Hire Newcomers Canada count toward my LMIA advertising?

A posting here can serve as one of the additional recruitment methods - specifically one that targets newcomers, an under-represented group. It does not replace the mandatory National Job Bank posting. You remain responsible for meeting all current ESDC requirements for your specific LMIA stream.

How do I prove I advertised the job for my LMIA?

Keep records of where and when you advertised and the results. Every listing on Hire Newcomers Canada includes a downloadable, QR-verified posting certificate with the posting dates - a convenient piece of evidence for your recruitment file alongside your other advertising records.

How long does a posting stay live, and does it cover the 4-week minimum?

Standard listings run for 4 months, which comfortably covers the minimum 4-week advertising window. You control when the posting goes live and your original posting date is preserved.

How much does it cost to advertise a job for an LMIA?

Listings start at $35 for a single 4-month posting. There are no per-click or per-applicant fees. Longer and featured options, bundles, and an unlimited annual plan are also available.

Looking for LMIA-friendly roles instead? Browse LMIA jobs in Canada.

Advertise your job for your LMIA - from $35

Reach newcomers across Canada and get a QR-verified posting certificate for your recruitment file. Live in under 5 minutes.

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